Field Coaching
Live coaching during real client visits.
Field coaching is a development model as concrete as no theoretical training could ever be. The coach accompanies the participant on real client visits, observes during the meeting, and delivers structured feedback immediately after the visit.
Who is this format for?
- Field sales representatives
- Key account managers (KAM)
- Technical sales engineers
- Regional managers conducting dealer visits
- Sales managers (for shadowing their own team)
What participants gain.
Direct observation in front of a real client
Immediate, structured feedback after every visit
A visible increase in closing rates
Concrete approaches to handling client objections
Development of sales managers' own coaching skills
How the programme runs.
Preparation
A brief preparation meeting on the client, product and objective before the visit.
Observation
Silent observation during the meeting, noting the process and communication dynamics.
Immediate feedback
A structured 15 – 30 minute feedback session after the visit.
Weekly review
An objective report on progress and closing performance at the end of the programme.
What you leave with at the end of the programme.
For sales professionals wanting to transform their results in real time, in front of a real client.
- Observation and development notes per visit
- Personal field performance report
- Objection-handling and closing guide
- Evaluation summary for the manager
Apply in this format.
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